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Stephen Farquhar
Zenith“we’re changing the nature of the message, digital screens are encouraging a degree of interaction” 19/01/2011
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Pippa Glucklich
Starcom“niche and affluent audiences who are hard to reach through traditional routes such as television”25/01/2013
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Tracy de Groose
Carat “it creates something tangible, physical and visible, which is very important for virtual brands”19/01/2011
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Nick Ashley
Mindshare “it offers a whole load of opportunities: flexibility, creativity, innovation, timeliness”14/01/2011
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Marie Oldham
MPG“outdoor allowed us to create a sense of scale, of something really fresh and different happening”19/01/2011
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Guy Sellers
Total Media“it’s excellent for short punchy messages and that makes it great for launches”11/01/2011
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Mark Middlemas
UM“the results, the look, the feel, the spectacular nature of it were absolutely phenomenal”19/01/2011
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Lindsay Pattison
Maxus“it does fantastically well and we use it consistently and it is a really performer for us”30/11/2011
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Ivan Pollard
Coca-Cola“the thing I love about outdoor is its power to work its way into your brain”20/01/2011
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Steve Williams
OMD “I’m not sure we’ve seen half of what can be done ... it’s a massive opportunity to test and learn”12/01/2011
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Steve Parker
Mediavest “the scale, the quality and the simplicity of out of home can be a real, complementary opportunity”19/01/2011
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Jim Marshall
Aegis20/01/2011
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Sue Unerman
MediaCom “you can use it to be really specific about very local areas”19/01/2011
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Daren Rubins
PHD“you can create extraordinary connectivity and relevance”19/01/2011
