Amscreen champion made to measure media
With the change in media landscape more apparent than ever, Amscreen, Europe’s largest digital out of home media owner, is blazing a trail with its flexible, made to measure service. The unique offering enables content to be screened worldwide in a matter of minutes, bringing flexibility to the industry that is yet to be seen elsewhere.
Since its inception in 2008, Amscreen has been devoted to providing a simple and effective method for direct engagement with consumers. With an audience of over 35 million people weekly, the network is moving the industry in a new direction and pushing boundaries, positioning itself as an ‘online outdoor’ media owner due to both its immediacy and flexibility.
Amscreen, whose Chairman Lord Sugar spoke today at the Amscreen and Draftfcb event, reaffirmed the benefits that the network can offer brands. He said “All brands want flexible, scalable and hassle-free advertising and we’re a one-stop shop for all these things. Using Amscreen, content can be loaded on to the screens in a matter of minutes enabling direct customer engagement. It removes the complication and delivers advertising as it should be – straight and simple”.
Through a combination of features ranging from Adlive, which brings the practise of 'ad-serving' to Digital Out-Of-Home due to Amscreen’s unique position as both technology experts and media owners, to insights into customer interaction using image recognition, Amscreen is making waves in the industry and shows no sign of subsiding.
Amscreen CEO Simon Sugar said
“Our philosophy is about flexibility and delivering made to measure media for our clients. Whilst others have stuck with the same model for the past decade, we are looking to the future and moving in a new direction. By adopting this new positioning as an Online Outdoor media owner, we are highlighting the differences between us and the rest of the industry and demonstrating that Amscreen offers a truly unique proposition for companies to communicate a clear and effective message to consumers”.
