Missing Person Found
An initiative supported by member companies of the Outdoor Media Centre, in which images of missing people are publicised on a network of digital screens, has had its first success story. Carol Ellis, a missing person whose image was one of those displayed, has been found.
Martin Houghton-Brown, Chief Executive of Missing People, spoke last night in Croydon of the importance of the outdoor campaign, after 12 year old Tia Sharp went missing on Friday. Tia’s photo is the latest to go on the digital screens.
Recognising the importance of the outdoor advertising for missing people, a spokesperson for Wandsworth police told the Outdoor Media Centre that “the billboards were a very useful tool and were a huge comfort to the family. Thanks again guys for making this possible”.
The value of the advertising space donated over the initial 12 week commitment is estimated at £1 million, with the campaign reaching over 10 million adults during the Olympics.
The campaign continues, with images continuing to dominate the landscape in London, Birmingham, Manchester and Glasgow. The 11 OMC members supporting the campaign are Mediaco, Ocean Outdoor, CBS Outdoor, Clear Channel, EYECorp, Primesight, JCDecaux, Amscreen, Outdoor Plus, blowUP Media and Forrest.
For more information, please contact:
Bill Wilson, Outdoor Media Centre
Ross Miller, Missing People
