Crocs choose a taxi advertising campaign to promote awareness and encourage consumers to take a fresh look at the brand
Crocs, world leader in innovative casual footwear, has teamed up with leading taxi advertising company Ubiquitous, to deliver eye-catching ‘croc-skin’ designed cabs across London. The partnership will help Crocs springboard its brand campaign in front of a new audience across London during its 10th Anniversary year.
Crocs has outstanding brand awareness but has evolved over its 10 year history. This campaign aims to highlight this evolution by grabbing consumer attention, encouraging them to take a fresh look at Crocs. The brands global range now includes over 300 new trend-right styles to explore, all of which benefit from the same comfort and innovation found inside the brand’s iconic clog.
Michael Marshall-Clarke, European Marketing Director of Croc said:
“We’re proud of where we’ve come from, but now we’re so much more than our iconic clog…we’ve evolved. This campaign aims to change customer perception of our brand, encourage them to take a fresh look at us and join our evolution. At Crocs we’re not afraid to break the mould or stand out in a crowd, so our unique crocodile taxi advertising fits well with this approach. In this, our 10th anniversary year, we believe through taxi advertising we will instantly capture the attention of a wide London audience and achieve fantastic, all-access visibility this summer and beyond.”
The campaign will run for the entirety of the brand’s 10th anniversary year and will integrate with other strategic and tactical activity. Crocs is also encouraging all passengers to join the evolution and share their ‘Croc cab stories’ on the brand’s Facebook page.
Andrew Barnett, Ubiquitous, stated:
“With all eyes on London this summer, the iconic black cab has proved to be a key advertising channel, with a consumer popularity that Crocs are capitalising on. The creative use of branding presents the perfect opportunity for Crocs to heighten its visibility during the upcoming months, due to the important part that cabs will play in helping to keep London moving.”
