Outdoor expenditure in 2011 rose in the vast majority of categories

Entertainment & Leisure

149,557,164

128,172,375

21,384,789

16.68

Games & Consoles

14,034,255

4,889,621

9,144,634

187.0

Cosmetics & Personal Care

28,485,587

23,898,835

4,586,752

19.2

Computers

21,369,208

17,232,217

4,136,991

24.0

Clothing & Accessories

11,662,674

7,682,490

3,980,184

51.8

Retail

36,425,091

32,654,560

3,770,531

11.5

Motors

45,363,437

42,068,185

3,295,252

7.8

Drink

58,668,878

55,450,161

3,218,717

5.8

Finance

54,530,384

52,234,499

2,295,885

4.4

Food

53,918,200

51,797,704

2,120,496

4.1

Electronics & Household Appl

6,389,076

4,343,783

2,045,293

47.1

Travel & Transport

35,803,546

33,781,442

2,022,104

6.0

Pharmaceutical

7,633,861

6,123,359

1,510,502

24.7

Household Fmcg

6,004,978

5,016,823

988,155

19.7

Leisure Equipment

697,338

259,472

437,866

168.8

Mail Order

380,442

200,796

179,646

89.5

Property

1,496,833

1,333,677

163,156

12.2

Telecoms

97,447,867

97,411,253

36,614

0.0

Office Equipment & Stationery

232,293

200,581

31,712

15.8

Multi Advertisers

259,570

231,903

27,667

11.9

Gardening & Agriculture

16,464

5,195

11,269

216.9

Household Equipment & Diy

1,433,557

1,570,501

-136,944

-8.7

Miscellaneous

664,798

1,068,249

-403,451

-37.8

Business & Industrial

15,105,177

16,195,532

-1,090,355

-6.7

Online Retail

1,925,043

4,047,706

-2,122,663

-52.4

Govt,social,political Organis

25,200,687

27,676,734

-2,476,047

-8.9

Media

22,933,708

33,783,763

-10,850,055

-32.1