Admedia launches cost effective advertising option in national rail stations
Admedia have announced a new partnership with Network Rail to offer A3 washroom panel advertising within their nationwide station washrooms. The new offering creates what Admedia describes as a unique new touchpoint that captures consumers away from the distractions of the station, creating what is currently the most impactful & cost-effective rail advertising opportunity in the Outdoor market.
Network Rail fits the strict criteria Admedia place behind every new environment they acquire- national scale, huge audiences, high quality environments, synergy with existing audiences, a perfect place to deliver the USP’s of washroom advertising and a credible platform for their mobile arm, Admedia Connections.
The new environment offers longer dwell times for brands, plus a gender targeting opportunity not seen in rail stations before. With the washrooms providing a natural break in a journey, the A3 panels offer an unrivalled opportunity to speak directly to a range of audiences including commuters, business travellers, day trippers and tourists.
The portfolio of stations includes seven London stations including the three busiest-
Waterloo, Victoria & Liverpool Street and six regional stations including Birmingham New Street, Manchester Piccadilly & Glasgow Central. Together, these stations offer brands a potential for 100 million passenger impacts and 25.3 million washroom visitors in a year.
The new Network Rail offering provides excellent opportunities for national, local & regional advertising, as well as a great chance for Point of Sale campaigns thanks to the range of quality retailers in each venue which include Boots, WH Smiths, Superdrug, Sainsbury’s and more.
Adam Mills, MD of Admedia comments
‘We are delighted to be working in partnership with Network Rail as it gives us the opportunity to reach rail travellers for the first time. We already have a lot of knowledge about this audience through our Motorway Service Areas and we’ve long been working with the type of brands that would be ideal for Network rail. We are looking forward to offering our existing & new clients access to this new audience via the rail washroom environment.’
Steven Wood, Advertising Manager at Network Rail comments
“We are always looking for ways to unlock the potential for commercial revenue held in our stations. Working in partnership with Admedia. This innovative new advertising contract will reach more people every day through eye-catching and exciting new advertising, generating vital funds for us to invest straight back into the railway.”
Admedia’s Network Rail offering is available to buy from Jan 1st 2012.
For more information please contact Eve Beaton
