JCDecaux launches two digital Première billboards on Cromwell Road
JCDecaux has brought digital flexibility to London’s Cromwell Road with the launch of the i and the D400 - two new Première digital billboards. The new screens follow the recent upgrade of screens on the M4 Torch.
Measuring 5x5m, the i provides one advertiser with a powerful creative canvas on the only digital outbound site on Europe’s busiest road. Ford was the launch advertiser for the i, followed by a media first from Europcar who streamed their twitter feed live to the site.
The only digital 96-sheet on Cromwell Road, the inbound D400 (12x3m) has already run tactical campaigns from brands including: Heineken, Nivea, Twentieth Century Fox, Statoil and Alfa Romeo.
Spencer Berwin Managing Director – Sales at JCDecaux UK said,
“These two sites are powerful new additions to our digital portfolio combining the flexibility of digital and the opportunity for tactical messaging, reaching a premium audience on Europe’s busiest road.”
These two new digital sites follow JCDecaux’s upgrade of the M4 Torch in November 2010. Keeping the Torch at the forefront of digital Outdoor, JCDecaux installed two (6.75m x 4.5m) screens with a 10mm pitch.
Communicating to 1.6 million people* every fortnight, the Cromwell Road locations reach an upmarket audience travelling between central London and Heathrow Airport.
