Clear Channel's Interactive digital 6 Sheets support Beck's Art Crawl in Shoreditch, London
East London will be bustling with Shoreditch types attending Beck’s Art Crawl over the coming weeks to mark its 25th anniversary. As part of the Art Crawl, people are able to check maps on Clear Channel’s 6 sheet bus shelters around the area to find participating pubs, check-in on Facebook and be in with a chance of winning artwork by Tracy Emin, Jeff Coons and Tim Head.
Clear Channel’s Create team has also installed digital 6 sheet screens around Shoreditch showing exclusive interviews with an array of famous artists, where people can plug in their headphones and listen to the content.
This digital activity is supported by a nationwide 6 sheet campaign in celebration of Beck’s success over the past 25 years.
"Beck's Label Art is an iconic campaign and this is a fantastic event to mark its 25 year anniversary."
The campaign was created by Mother with media planning and buying by Vizeum and outdoor specialist Posterscope.
For 25 years the Beck’s bottle has been the canvas for some of the biggest names in contemporary art and now, in celebration, Beck’s is giving the public a chance to own an iconic piece of art with the Art Crawl.
Neil Chapman, Group Head in Create at Clear Channel UK, said:
“Beck’s Label Art is an iconic campaign and this is a fantastic event to mark its 25 year anniversary. Beck’s are always keen to be innovative with their advertising and using our 52” LCDs to deliver artist interviews, in the same manner as you would listen to an audio guide at an exhibition, is a great example of this. It’s a really engaging extension to their on-trade activity.”
Schweppes Lemonade
Schweppes Lemonade
Schweppes Lemonade13/01/2011
