Nike Grid wins Grand Prize at Clear Channel Outdoor Planning Awards
Mindshare and Kinetic have been awarded the Grand Prize at the Clear Channel Outdoor Planning awards for their campaign 'Grid' for Nike. The campaign was also awarded the accolade for Best use of innovation in outdoor.
More than 200 agencies, clients, outdoor specialists and judges attended the awards presentation and drinks reception at Circus, Covent Garden, London, with circus performers entertaining the industry.
The awards, held in association with Haymarket Brand Media, celebrate effective and intelligent planning of the outdoor medium in the context of integrated marketing campaigns.
Discussing the overall winner, Caroline Marshall, Chair of the judges and Executive Editor at Haymarket Brand Media, said
"Nike GRID, a powerful collaboration between Mindshare, Kinetic, Wieden & Kennedy and AKQA, stood out as our overall winner for several reasons. It was a fresh, impactful and premium idea, dripping with planning insight, built around laser-sharp targeting and making intelligent use of technology."
The winning planner was presented with a luxury European short break for two including travel and accommodation, while the winning client will receive £30,000-worth of space on Clear Channel’s Pinnacle or digital formats.
The Winners:
Grand Prize Winner
‘Nike Grid’
Client – Nike
Agency – Mindshare
Specialist – Kinetic Worldwide
Best Use of Outdoor in a Multi-Media Campaign
‘Good Call’
Client – Foster’s (Heineken)
Specialist – Kinetic Worldwide
Agency – MediaVest
Best Use of Multiple Formats in Outdoor
‘12 Second Strip’
Client – Renault Wind Roadster
Specialist – Posterscope
Agency – Manning Gottlieb OMD
Best Use of Continuity in Outdoor
‘H&M Continuity’
Client – H&M
Agency – UM London
Specialist – Kinetic Worldwide and IPM
Best Use of Innovation in Outdoor
‘Nike Grid’
Client – Nike
Agency – Mindshare
Specialist – Kinetic Worldwide
Best Use of Roadside
‘Pre-election Campaign’
Client – The Conservative Party
Specialist - Posterscope
Agency – MPG Media Contacts
The judges:
Chair of the judges: Caroline Marshall - Executive Editor, Haymarket Brand Media
Roisin Donnelly - Corporate Marketing Director, Procter & Gamble
Elizabeth Fagan - Marketing Director, Boots
Danielle Crook - Director of Brand, Vodafone
Pippa Glucklich - Managing Director, Arena Media
Daren Rubins - Chief Executive, PHD
Robert Ffitch - Managing Director, Manning Gottlieb OMD
David Jowett - President, Global Clients, Aegis Media Global
Tim Neligan - Chief Operating Officer, ZenithOptimedia
Mike Baker - Chief Executive, Outdoor Media Centre
Matthew Dearden - CEO, Clear Channel
About Clear Channel in the UK
Clear Channel UK enables brands to meet and engage with people when they're out and about. Our expertise, gained over 40 years, means we understand how to showcase powerful and effective campaigns through our investment in the highest quality sites, new technologies and the latest planning tools.
Our partnerships with advertisers, agencies, local authorities, major multiples, shopping malls and major landlords have created a national network of 60,000 sites that reaches people in the public social space, drives footfall and generates word of mouth.
