Absolute Radio ‘Faces for Radio’ campaign with Clear Channel
A recent example of creativity merging with technology was the Absolute Radio ‘Faces for Radio’ campaign Clear Channel worked on. It was a media first with a dynamic ‘Now Playing’ live feed on digital outdoor sites using live RSS feeds offering a high impact and interactive consumer experience. The digital outdoor ads have the tagline, 'Presenting for your curiosity – The Faces For Radio', and will use live RSS feeds to show the artist that is currently playing live on Absolute Radio in a bid to raise brand awareness and encourage trial. The campaign demonstrates the possibilities with out-of-home advertising and will help transform the medium.
